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Fred Avila Director

Competitive Intelligence Spotlight #32: Alion’s Fred Avila on Determining Buyer Behavior, Customer Needs in GovCon Market

TYSONS CORNER, VA, October 27, 2020 — ArchIntel is honored to present the 32nd in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Fred Avila, director of price to win at Alion Science and Technology, discusses how he applies competitive and customer intelligence to his current role and why a strategy of “customer intimacy” is key to driving business success.

“The bottom line is: ‘who are the consumers of a competitive intelligence report?’ They’re the leaders and the decision makers of the company or a business unit, so you must pinpoint what matters to them, which is the ‘so what.’

To read Fred Avila’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series.’

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