Tag Archives: competitive advantage

Competitive Intelligence Spotlight #40: Aruba Networks’ Brian Greenberg on Marketing Campaign Intell, Analyst Skill Set

Brian Greenberg Marketing CI Head Aruba Networks

Brian Greenberg, head of marketing competitive intelligence at Hewlett Packard Enterprise's Aruba Networks subsidiary, gave ArchIntel an in-depth perspective on how CI teams could generate immense amounts of data for analysis and the foundational skills he is looking for when hiring an analyst. In the Q&A conversation, he also discussed how his team works to avoid the risk of bias and the role of technology in the CI process. This is the 40th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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GovCon Expert Rich Wilkinson: Is Your Brick-and-Mortar Footprint Shrinking?

GovCon Expert Rich Wilkinson

Rich Wilkinson, director of solutions engineering for Unanet and a GovCon Expert, has published the latest article as a member of Executive Mosaic’s GovCon Expert program on Tuesday. Wilkinson utilized his extensive experience of more than 25 years of experience in the government contracting (GovCon) industry to explore how the COVID-19 pandemic has impacted the professional services industry. 

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Competitive Intelligence Spotlight #39: Beth Goode Discusses Role as SOSi’s CI & Price-to-Win Director

Beth Goode Director of CI and PTW SOS International

Beth Goode, director of competitive intelligence and price to win at SOS International, discussed the processes and tools she uses to produce data-driven reports to help inform the government services contractor's decisions in a Q&A conversation with ArchIntel. She also offered her perspective on some of the essential CI skills and the role technology is playing in that field. This is the 39th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #38: Fletcher/CSI CEO Erik Glitman on CI’s Role in Decision-Making

Erik Glitman Founder

Erik Glitman, founder and CEO of global strategy consulting firm Fletcher/CSI, gave ArchIntel an in-depth perspective on how competitive intelligence can support the decision-making process within an organization, the common traits of his company's CI analysts and some ethical considerations in the data collection process. This is the 38th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #37: Cisco’s Dina Flynn on the Role CI Plays in Business Capture Process

Dina Flynn Federal Capture Director Cisco Systems

Dina Flynn, federal capture director at Cisco Systems (Nasdaq: CSCO), gave ArchIntel an in-depth perspective about competitive intelligence as a key part of the capture and pricing process, the use of Porter's model in market research, how to address interest bias in the analysis process. In the Q&A conversation, Flynn also offers insight on data collection in the government contracting space. This is the 37th in a series of interviews with CI and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #36: Peraton’s Leslie Mauger on Proactive Research, Data-Insight Connection

Leslie Mauger Director Peraton

Leslie Mauger, director of pricing, strategy and intelligence at Peraton, recently spoke to ArchIntel about the company's research agenda to support corporate growth efforts, the role of partnerships in business opportunity pursuits and her experience in building connections between information and insights. This is the 36th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #35: Lone Star Analysis’ Laurie Young on Her CI Approach, ‘Rule of Three’ in Data Sourcing

Laurie Young Director of CI Lone Star Analysis

Laurie Young, director of competitive intelligence at Lone Star Analysis, gave her perspective on the role of market intelligence in the CI process, an overview of her principle to verify data sources and insight into trust in customer relationships. This is the 35th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #34: Amentum’s Luke Foster Offers Insight on CI Research & Analysis

Luke Foster CI Analyst Amentum

Luke Foster, a competitive intelligence analyst at Amentum, recently spoke to ArchIntel to overview his strategy and process for conducting an actionable assessment, the potential sources of information when doing CI research and what kind of training he thinks is needed for the job. This is the 34th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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Competitive Intelligence Spotlight #33: BAE’s Marcia Altgilbers on CI & Price-to-Win Skill Sets, Her Outlook for AI/ML Tools in Data Analysis

Marcia Altgilbers Director of CI and PTW BAE Systems Inc.

Marcia Altgilbers, director of competitive intelligence and price to win at BAE Systems Inc., told ArchIntel in a recent interview that ethical awareness, analytical and critical thinking and business acumen are the primary skills that she is looking for CI practitioners. She also discussed how artificial intelligence and machine learning technologies are helping data analysts in their work.

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Competitive Intelligence Spotlight #32: Alion’s Fred Avila on Determining Buyer Behavior, Customer Needs in GovCon Market

Fred Avila Director

Fred Avila, director of price to win at Alion Science and Technology, discusses how he applies competitive and customer intelligence to his current role and why a strategy of "customer intimacy" is key to driving business success. This is the 32nd in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

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