Marcia Altgilbers Director of CI and PTW BAE Systems Inc.

Competitive Intelligence Spotlight #33: BAE’s Marcia Altgilbers on CI & Price-to-Win Skill Sets, Her Outlook for AI/ML Tools in Data Analysis

TYSONS CORNER, VA, November 3, 2020 — Marcia Altgilbers, director of competitive intelligence and price to win at BAE Systems Inc., told ArchIntel in a recent interview that ethical awareness, analytical and critical thinking and business acumen are the primary skills that she is looking for CI practitioners. She also discussed how artificial intelligence and machine learning technologies are helping data analysts in their work.

“Competitive intelligence is important because we’re not just focused on gathering data, we’re also focused on analyzing the data to extract what we believe our competitor’s potential business strategies could be. It’s about helping our capture teams understand the competition so that they can go back and re-evaluate their strategies. It’s thinking outside the box so that we truly understand competitors and we truly understand what it is we need to do to win the work.”

To read Marcia Altgilber’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series.’

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