TYSONS CORNER, VA, December 1, 2020 — ArchIntel is honored to present the 37th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.
Dina Flynn, federal capture director at Cisco Systems (Nasdaq: CSCO), gave ArchIntel an in-depth perspective about competitive intelligence as a key part of the capture and pricing process, the use of Porter’s model in market research, how to address interest bias in the analysis process.
In the Q&A conversation, Flynn also overviews several factors that a company should consider when entering a new market and offers insight on CI collection in the government contracting space.
“Implementing a competitive intelligence program is critical. If a company wants to leverage their success, I’d focus time and energy to develop a program … It’s intimately built into the capture process. I am certain there would be a positive correlation to the amount of deals they win.”