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Dina Flynn Federal Capture Director Cisco Systems

Competitive Intelligence Spotlight #37: Cisco’s Dina Flynn on the Role CI Plays in Business Capture Process

TYSONS CORNER, VA, December 1, 2020 — ArchIntel is honored to present the 37th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Dina Flynn, federal capture director at Cisco Systems (Nasdaq: CSCO), gave ArchIntel an in-depth perspective about competitive intelligence as a key part of the capture and pricing process, the use of Porter’s model in market research, how to address interest bias in the analysis process.

In the Q&A conversation, Flynn also overviews several factors that a company should consider when entering a new market and offers insight on CI collection in the government contracting space.

“Implementing a competitive intelligence program is critical. If a company wants to leverage their success, I’d focus time and energy to develop a program … It’s intimately built into the capture process. I am certain there would be a positive correlation to the amount of deals they win.”

To read Dina Flynn’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s “Competitive Intelligence Spotlight Series.”

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