Amy Hutchins Director of CI IBM

Competitive Intelligence Spotlight #13: IBM’s Amy Hutchins on Virtual Shift, Visual Aspect in CI Practices

TYSONS CORNER, VA, August 18, 2020 — ArchIntel is pleased to unveil the 13th competitive intelligence spotlight in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Amy Hutchins, director of competitive intelligence at IBM (NYSE: IBM), recently caught up with ArchIntel to discuss how the firm’s CI process has shifted over time and with the COVID-19 pandemic and the role social tools play in her own team, as well as why she believes the visual is a key factor when preparing a CI report.

“I see success as developing strategic competitive intelligence that will help grow our share and understand what IBM does in the context of the world as well as how sellers talk about business using technology,” Hutchins said.

To read Hutchins’ full interview, as well as the other competitive intelligence spotlights, go to ArchIntel’s ‘Competitive Intelligence Spotlight Series’.

About ArchIntel:

ArchIntel provides business leaders with customized, actionable daily intelligence and situational awareness about their competitors, customers and partners delivered in concise newsletter format by email at 6 a.m. and online at archintel.com. By leveraging highly-customized search engines crafted to the precise specifications of each ArchIntel customer, a human intelligence team of account-dedicated researchers, writers and editors construct daily intelligence briefings that help executives identify critical information. ArchIntel researchers leverage proactive sourcing to deliver highly-customized daily intelligence reports.

While traditional open-source intelligence providers rely upon mainstream media, social media platforms, customer specialized public domains, and private resources, ArchIntel researchers take it a step further to leverage untraditional sources of actionable intelligence. This includes patent and trademarks, human capital movement, site-specific reporting, and customizable manual searches. ArchIntel houses all daily intelligence briefings in private, secured interactive archives with user-friendly features.

ArchIntel Daily Intelligence Brief subscribers can utilize the interactive archive to collaborate around all sourced intelligence. ArchIntel serves as a competitive intelligence library, and a business and corporate development tool. ArchIntel is part of a larger network that reaches over 150,000 daily subscribers; half of ArchIntel’s customers are leaders of Fortune 1000 companies. To request a complimentary customized Daily Intelligence Briefing, please visit archintel.com or call 703-226-7009.

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