TYSONS CORNER, VA, August 18, 2020 — ArchIntel is pleased to unveil the 13th competitive intelligence spotlight in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.
Amy Hutchins, director of competitive intelligence at IBM (NYSE: IBM), recently caught up with ArchIntel to discuss how the firm’s CI process has shifted over time and with the COVID-19 pandemic and the role social tools play in her own team, as well as why she believes the visual is a key factor when preparing a CI report.
“I see success as developing strategic competitive intelligence that will help grow our share and understand what IBM does in the context of the world as well as how sellers talk about business using technology,” Hutchins said.
To read Hutchins’ full interview, as well as the other competitive intelligence spotlights, go to ArchIntel’s ‘Competitive Intelligence Spotlight Series’.
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