Greg Wilska Market and CI Manager AIR

Competitive Intelligence Spotlight #28: AIR’s Greg Wilska on Data Analysis Challenges & CI Report Usability

TYSONS CORNER, VA, October 8, 2020 — ArchIntel is pleased to unveil the 28th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Greg Wilska, market and competitive intelligence manager at the American Institutes for Research, offers a perspective on how analysts can manage the data distillation process and what elements in a CI report will reflect its effectiveness.

“When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The answer is going to be: We want to grow. We want to expand into a different region of the world. It doesn’t matter what you’re offering. What matters more is how you’re approaching it. The fundamentals of competitive intelligence don’t change.”

To read Greg Wilska’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series.’

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