TYSONS CORNER, VA, October 8, 2020 — ArchIntel is pleased to unveil the 28th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.
Greg Wilska, market and competitive intelligence manager at the American Institutes for Research, offers a perspective on how analysts can manage the data distillation process and what elements in a CI report will reflect its effectiveness.
“When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The answer is going to be: We want to grow. We want to expand into a different region of the world. It doesn’t matter what you’re offering. What matters more is how you’re approaching it. The fundamentals of competitive intelligence don’t change.”