Qualtrics, an experience management platform developer acquired by SAP (NYSE: SAP) in 2018, filed with the Securities and Exchange Commission for its planned initial public offering and will trade on Nasdaq using the ticker symbol “XM,” CNBC reported Monday. Qualtrics said in its SEC filing it will sell shares at $20 to $24 apiece through the IPO, which is expected to occur by January and would value the cloud software company at approximately $12B to $14.4B.

SAP (NYSE: SAP) has announced plans to launch an initial public offering for experience management platform developer Qualtrics to strengthen the latter’s ability to expand its presence, realize its market potential within the XM category and increase its autonomy.

Carmen Krueger, senior vice president of North American enterprise sales at Qualtrics, has said federal agencies seeking to enhance mission outcomes and client satisfaction should begin with improving the employee experience.

Stephanie Thum, chief adviser of federal customer experience at Qualtrics, has said government agencies need both experience data and operational data to come up with a comprehensive strategy for managing customer experience.

Trevor DeLew, head of federal at Qualtrics, and Bobbie Browning, chief federal strategist at the company, have said federal agencies should know and understand citizen experiences to change the way they deliver services to the public. DeLew and Browning wrote that agencies should “recognize the role their reputation plays in …

THIS WEEK’S TOP 10 MOST POPULAR STORIES View Weekly Contract Awards Qualtrics Expects Valuation of $14B From IPO Qualtrics, an experience management platform developer acquired by SAP (NYSE: SAP) in 2018, filed with the Securities and Exchange Commission for its planned initial public offering and will trade on Nasdaq using the ticker symbol …

Greg Simons, vice president of support services and business development at SAP National Security Services, has said improving customer experience should be part of federal agencies’ digital transformation efforts.