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August Jackson Senior Director Deltek

August Jackson of Deltek to Address How AI Tools Provide Competitive Advantage at ArchIntel’s AI in Competitive Intelligence Event

August Jackson, senior director of Market and Competitive Intelligence with Deltek, will speak during ArchIntel’s AI in Competitive Intelligence Virtual Event on October 22nd. During his address, Jackson will analyze the competitive landscape as technology continues to evolve.

To register for ArchIntel’s AI in Competitive Intelligence Virtual Event, as well as view upcoming opportunities, visit ArchIntel’s Event Page.

“There’s a much greater recognition of technology platforms for Competitive Intelligence, particularly in the context of the volume and the speed of data. I see leaders that are starting to take advantage of artificial intelligence (AI), machine learning (ML), and automation tools,” Jackson said during his Competitive Intelligence Spotlight with ArchIntel.

AI/ML and big data have transformed how businesses conduct competitive intelligence (CI) and how stakeholders use the developed analyses. During ArchIntel’s AI in Competitive Intelligence Virtual Event, you will hear from industry experts who will address how to remain competitive within the marketplace.

“These tools help us deal with the huge volumes of data and the speed at which they come at us. Automation helps us move away from some of the more mundane or time-consuming aspects of the role, which gives you more time to do analysis and speeds the time to insight,” Jackson added. 

Jackson, a competitive intelligence and strategy expert, focuses on the role of information technology and data as the basis for competitive advantage in his role with Deltek. 

Prior to Deltek, Jackson spent six years at Ernst & Young, where he guided the organizations’ senior leaders on the impacts of digital transformation and technology’s transformative impact on professional services and accounting and the basis of competitive differentiation. August spent over 10 years in the telecommunications industry in marketing and competitive intelligence roles with British Telecom, AT&T and Verizon.

Over the past five to ten years, many companies have moved from fully manual to more automated competitive intelligence programs. Not only were people investing too much time manually aggregating competitive intelligence data, that by the time everything was gathered and analyzed, market shifts could have already happened. 

Competitive intelligence teams have begun leveraging data to help their sales teams and customer success teams perform better at their jobs. 

Technology advances have also increased competitiveness within most markets, financial investments in CI programs, and organizational visibility into competitive intelligence findings. More companies are also able to leverage their CI findings across their organizations. 

“There’s a much greater recognition of technology platforms for Competitive Intelligence, particularly in the context of the volume and the speed of data. I see leaders that are starting to take advantage of artificial intelligence (AI), machine learning (ML), and automation tools,” Jackson stated. 

As competition rises across the public and private sectors, it is critical that businesses adapt to the shifting market. The notable leaders featured during ArchIntel’s virtual event will dissect how businesses can maintain a competitive advantage through integrating emerging technologies into their organizations and offerings.

“These tools help us deal with the huge volumes of data and the speed at which they come at us. Automation helps us move away from some of the more mundane or time-consuming aspects of the role, which gives you more time to do analysis and speeds the time to insight,” Jackson noted. 

After Jackson delivers his address, he will moderate the expert panel, hosting Suki Fuller from The Council of Competitive Intelligence Fellows, Fred Hoffman with Mercyhurst University and Arik Johnson, chairman of Aurora Worldwide Development Corp.

To register for ArchIntel’s AI in Competitive Intelligence Virtual Event, as well as view upcoming opportunities, visit ArchIntel’s Event Page.

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