IBM Purchases Optevia in Push to Address Public Sector CRM SaaS Demand

IBM (NYSE: IBM) has purchased systems integrator Optevia in an effort to address a demand for software-as-a-service customer relationship management offerings within the public sector.

Optevia will be part of IBM Global Business Services and support the business unit’s digital consultancy practice and CRM leadership, IBM said Friday.

Joanna Davinson, IBM public sector lead in Europe, said the acquisition of Optevia works to help IBM provide clients in the public sector with a range of industry-focused CRM services and support IBM’s position as a global software integrator and SaaS provider.

Optevia offers Microsoft Dynamics CRM services to local and central government, fire and rescue, social housing, health, social care and other agencies.

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