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CX: The Next Frontier in Government’s Digital Transformation

As the federal government continues to ramp up its digital transformation efforts, customer experience is becoming an increasingly important priority. CX improvements have the power to enhance program outcomes, reduce costs and boost citizen and employee satisfaction. But what exactly does CX entail and how are public sector leaders tackling the issue? 

Learn more at The CX Imperative Forum hosted by the Potomac Officers Club on Jan. 25! Government and industry decision makers will come together to discuss what it means to improve the customer experience and share the work they’re doing to prioritize the needs of citizens in the digital age. Register here to save your seat at this intimate breakfast event. 

Dana Chisnell, executive director for the Customer Experience Directorate at the Department of Homeland Security, is scheduled to open the forum with a morning keynote address. At DHS, Chisnell drives initiatives to reduce administrative burdens, simplify public-facing processes and equip the agency’s workforce with the tools necessary to improve customer interactions.

Throughout the program, our expert speakers will discuss themes and topics like human-centered design, empirical research, behavioral science insights, protecting customer data, enhancing transparency and deploying digital transformation strategies to improve CX. 

Don’t miss this opportunity to learn from CX experts, expand your network, meet public and private sector leaders and enjoy a delicious breakfast. Click here to register for The CX Imperative Forum on Jan. 25, and click here to learn more about membership at the Potomac Officers Club. 

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