Not only are attention spans getting shorter, but the majority of people are multi-tasking, especially the younger ones, which further reduces attention given to each task.
So now we get to the crux of this matter: in our market “content is king.” Companies seeking to grow marketshare have an ever-increasing need to put great content into the hands of people who make buying decisions.
Unfortunately, it’s likely that their audience lacks the time to consume the tons of daily content that’s thrown at them.
AND, like most, they probably have a shrinking attention span. So we have the collision of short attention spans with the desire to get the attention of decision makers.
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