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Mark Amtower: SAST Meets Content Marketing, or When Heisenberg Collides with Moore’s Law

Not only are attention spans getting shorter, but the majority of people are multi-tasking, especially the younger ones, which further reduces attention given to each task. So now we get to the crux of this matter: in our market “content is king.” Companies seeking to grow marketshare have an ever-increasing …

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Mark Amtower: Five Things GovCon Executives Should Know About LinkedIn

Since 2009, I have coached and trained thousands of individuals and numerous sales teams on leveraging LinkedIn, now referred to as social selling. “I didn’t know you could do that on LinkedIn,” is one comment I get every time I do a LinkedIn training session, whether it is at a …

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Mark Amtower: Just Another Blurry Face in the (LinkedIn) Crowd

A throw-away comment by Aaron Heffron of Market Connections at the 930Gov conference got my attention: "Most sales people on LinkedIn look the same without even trying."

This is both a true statement and brilliant in its simplicity. Fed sales people, indeed many in GovCon, don't bother to take the time to "look good" on LinkedIn, to differentiate both themselves and thei companies from the competition."

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