Author: Nichols Martin|| Date Published: November 21, 2018
DDB‘s Chicago-based arm has received a potential 10-year, $4B contract to support marketing and advertising efforts of the U.S. Army.
The service branch will assign performance locations and funds for work that would take place through Nov. 18, 2028, the Defense Departmentsaid Tuesday.
The company will help the Army develop and execute a marketing strategy covering the service branch’s active forces, reserve forces, civilian personnel and National Guard.
The sought strategy encompasses media planning, strategic research, local marketing, events, interactive marketing, promotions marketing, public relations, multi-culture advertising and online media.
U.S. Army Mission and Installation Contracting Command competitively sourced for the cost-plus-award-fee, cost-plus-fixed-fee and firm-fixed-price contract and received five proposals.
War Data Platform enables standardized data for agentic AI applications Advana modernization includes financial management and application migration Explore AI,…
Noblis MSD has won a five-year, single-award IDIQ contract to provide end-to-end engineering services for the Network Integration Engineering Facility…
The acquisition expands Empower AI’s capabilities in AI, cloud, data management and DevSecOps Highlight Technologies adds digital modernization and AI-driven…
DDB‘s Chicago-based arm has received a potential 10-year, $4B contract to support marketing and advertising efforts of the U.S. Army.
