Author: Nichols Martin|| Date Published: November 21, 2018
DDB‘s Chicago-based arm has received a potential 10-year, $4B contract to support marketing and advertising efforts of the U.S. Army.
The service branch will assign performance locations and funds for work that would take place through Nov. 18, 2028, the Defense Departmentsaid Tuesday.
The company will help the Army develop and execute a marketing strategy covering the service branch’s active forces, reserve forces, civilian personnel and National Guard.
The sought strategy encompasses media planning, strategic research, local marketing, events, interactive marketing, promotions marketing, public relations, multi-culture advertising and online media.
U.S. Army Mission and Installation Contracting Command competitively sourced for the cost-plus-award-fee, cost-plus-fixed-fee and firm-fixed-price contract and received five proposals.
Boeing has secured a $166.8 million cost-plus-fixed-fee, indefinite-delivery/indefinite-quantity contract to support software sustainment and modernization efforts for the U.S. Navy’s…
C5MI has appointed Garth Sanginiti as chief growth officer, the Jacksonville Beach, Florida-based company announced Tuesday. What Will Sanginiti Do as Chief…
DDB‘s Chicago-based arm has received a potential 10-year, $4B contract to support marketing and advertising efforts of the U.S. Army.
