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ASRC Federal Rebrands With New Logo, Website; Jennifer Felix Quoted

ASRC Federal has updated its logo design, tagline and website as the Beltsville, Maryland-based government services provider aims to create a positive impact on federal government programs.

The rebranding initiative, which came six months after Jennifer Felix took the helm as president and CEO, also highlights corporate legacy and heritage through capability-driven messaging, ASRC Federal said Monday.

Jennifer Felix, president and CEO of ASRC Federal
Jennifer Felix, president and CEO of ASRC Federal

Felix noted that the new brand reflects the company’s evolution and its approach to helping government clients address mission requirements.

“We also believe the new brand will enhance our ability to recruit top talent across the country in support of customer missions,” she added.

ASRC Federal offers information technology modernization, digital operations, analytics, engineering and infrastructure support in the national security, intelligence, health, civilian, defense and space markets.

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