Author: Jane Edwards|| Date Published: September 6, 2018
The Centers for Medicare and Medicaid Services has awarded four companies spots on a potential seven-year, $900M contract to help CMS develop, implement and assess national communications campaigns.
A FedBizOpps notice posted Tuesday says the National Education Campaign & Outreach program is an indefinite-delivery/indefinite-quantity contract that will run through Aug. 31, 2025.
The NEC contract covers several task orders that include the development of a campaign strategy that seeks to incite behavior change and reach target audiences; production of creative materials that highlight key messages; and coordination of media planning and buying activities.
The contractors will also compete to implement data-driven digital advertising efforts through video, mobile, social media and paid search; support organic content development and social media channel management; execute public relations campaigns; assess the effectiveness of national campaigns through the use of quantitative and qualitative measures; and perform data set analysis for direct outreach initiatives.
The Centers for Medicare and Medicaid Services has awarded four companies spots on a potential seven-year, $900M contract to help CMS develop, implement and assess national communications campaigns.
