EVP Vivek Kundra to Head New Industries Unit; Keith Block Comments (NYSE: CRM) has formed a new business unit headed by Executive Vice President Vivek Kundra that will offer social, mobile and connected cloud tools in six sectors.

“As we look to grow to $10 billion and beyond, our new industries strategy is a huge opportunity for to expand our footprint within existing customers and reach new enterprise customers, ” Keith Block, president and vice chairman,  said Wednesday.

Vivek Kundra
Vivek Kundra

The new industries business unit will focus on the financial services and insurance, healthcare and life sciences, retail and consumer products, communications and media, public sector and automotive and manufacturing industries.

Andy Baer will lead the unit’s communications and media functions,  Shelley Bransten was named head of retail and consumer products,  Patrick Pelata will oversee automotive and Todd Pierce was appointed healthcare and life sciences leader.

The company plans to form a team of industry experts and partners and use the Salesforce 1 customer relationship management platform for sales, service and marketing applications development work.

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