91Jinrong is a member of Microsoft Ventures Accelerator and works to match financial products and services to customer needs through an online platform, MVA said Thursday.
Vanessa Gao, CEO in residence at Microsoft Ventures Accelerator Greater China, said the program is intended to help entrepreneurs develop technology, raise money and explore market opportunities.
MVA in China has offered business guidance and technical support to 47 startups since the program launched in July 2012, Gao added.
Xu Zewei, 91Jinrong founder and CEO, said Microsoft gives the online financial intermediary free access to the Windows Azure cloud computing platform.