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Major Cloud Providers Seek to Rejuvenate Sales With Generative AI

Technology companies such as Amazon (Nasdaq: AMZN), Microsoft (Nasdaq: MSFT) and Google are investing in generative artificial intelligence tools to drive revenue performance in their cloud businesses, The Wall Street Journal reported Monday.

Sources told WSJ that Microsoft CEO Satya Nadella has discussed how AI on the Azure cloud platform could help companies improve efficiency through presentations at the company’s sales meetings.

Google recently announced that it would offer its AI-based Pathway Language Model to software developers that are using its cloud service offerings.

Amazon intends to offer $300,000 worth of free computing resources to AI startups that plan to use its cloud services, according to the report.

Some tech executives are optimistic that generative AI could help increase spending on cloud computing platforms.

AI is going to be a big market opportunity,” said Thomas Kurian, CEO of Google Cloud Platform. “We are in the very early stages of it.”

Judson Althoff, chief commercial officer at Microsoft, said he considers AI as a factor for clients to accelerate their transition to the cloud.

“You’re seeing a ton of energy from the Microsoft sales force because this leap forward in generative AI is real,” Althoff added.

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