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Regina Kassar Named Salesforce Coast Guard Account Executive

Regina Kassar

Regina Kassar, former account manager of federal hybrid cloud software at IBM (NYSE: IBM), has been appointed as Salesforce’s (NYSE: CRM) new account executive focused on the U.S. Coast Guard, G2Xchange ETC reported Thursday.

She will oversee the company’s offering in support of the USCG modernization efforts and brings experience in the contract management, partnerships, financial analysis and sales areas to her new position.

Kassar joins Salesforce from software company Tasktop, where she most recently served as regional sales manager for the federal government.

She also worked as business development manager at Red Team Consulting and as a sales and marketing representative at NVR.

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