DDB‘s Chicago-based arm has received a potential 10-year, $4B contract to support marketing and advertising efforts of the U.S. Army.
The service branch will assign performance locations and funds for work that would take place through Nov. 18, 2028, the Defense Department said Tuesday.
The company will help the Army develop and execute a marketing strategy covering the service branch’s active forces, reserve forces, civilian personnel and National Guard.
The sought strategy encompasses media planning, strategic research, local marketing, events, interactive marketing, promotions marketing, public relations, multi-culture advertising and online media.
U.S. Army Mission and Installation Contracting Command competitively sourced for the cost-plus-award-fee, cost-plus-fixed-fee and firm-fixed-price contract and received five proposals.