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Mary Schwarz: ICF to Help National Cancer Institute Run Anti-Tobacco Program

ICF logo_EbizICF International (NASDAQ: ICFI) has won a potential five-year, $100 million blanket purchase agreement to provide communications support to the National Cancer Institute for a tobacco cessation program.

The company said Monday the BPA with the Department of Health and Human Services, National Institutes of Health and NCI covers messaging strategy support and added communications work across several types of media.

“Over the next five years, we will collaborate with NCI to produce timely smoking cessation interventions to serve special populations such as teen smokers; lesbian, gay, bisexual and transgender youth; veterans; pregnant smokers; and Hispanic adults, ” said Mary Schwarz, an ICF vice president.

Schwarz said ICF will will work with tobacco control specialists, communications professionals, behavioral scientists, mobile and social media strategists for the program.

ICF said it will provide resources such as websites, smartphone apps, social media channels and evidence-based materials for the tobacco cessation message as NCI seeks to encourage behavior change.

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