“GNI is an excellent technology partner for Novetta and will allow us to expand our presence in the sentiment analytics and open source intelligence markets, ” Novetta CEO Peter LaMontagne said Tuesday.
Bryan Rich and Matthew Ennis, respectively GNI’s founder and CEO, will continue to manage the business after the acquisition is completed.
GNI’s technology is designed to help clients analyze emotions, influence and rhetoric in conventional and social media content.
Government clients also use GNI intelligence platforms to support military and diplomatic missions, according to Novetta.
The company has 50 staff members throughtout the US, Africa, Latin America, Asia and the Middle East.