She will report to Robert Enslin, president of sales and a global managing board member, who said McBride will oversee and work to grow operations within the U.S. and Canada.
McBride returns to SAP after serving as vice president of Dell Services for the Asia-Pacific region and Japan. She has previously worked for SAP for 15 years.
At Dell, she also served as VP and global head for the applications and business process outsourcing services business.
Previous roles at Dell included CEO and managing director for Australia and New Zealand as well as senior vice president and general manager in North America, where she led the consumer and manufacturing business.
The company also recently named John Graham SVP of the company’s North American public sector and volume markets teams.