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Bonnye Hart, senior director of customer success and digital engagement services at Granicus, has said mapping the citizen journey could help government agencies identify the needs and motivations of citizens as well as opportunities on how to build up the experience. Hart wrote that there are three steps to creating a citizen journey map and...

Ben Cathers, principal value consultant at Vancouver, Canada-based social media management platforms provider Hootsuite, has said government agencies should conduct research and learn how people communicate in order to build up their capability to facilitate citizen engagement through social media. Cathers wrote that in order to establish a social m...

John Landwehr, a vice president and public sector chief technology officer at Adobe Systems (Nasdaq: ADBE), has said government agencies seeking to deliver the same type of user-centric experience that the private sector offers should personalize the digital experience and tailor it to the individual needs of citizens. Landwehr wrote ...