Salesforce Seeks to Drive Generative AI Adoption With New Investment Fund, CRM Platform

Salesforce (NYSE: CRM) has formed a $250 million venture investment fund to back generative artificial intelligence technology projects and introduced a customer relationship management platform that employs OpenAI’s ChatGPT technology.

Salesforce said Tuesday its ventures arm will invest in Anthropic, Cohere, Hearth.AI and You.com through the newly established fund after each startup company demonstrated their use of responsible and trustworthy processes to facilitate application software modernization.

The investment organization looks to fund similar efforts to help address technical and ethical concerns over generative AI.

In a separate announcement, Salesforce unveiled its partnership with chatbot developer OpenAI to offer Einstein GPT, a generative AI designed to help organizations produce user-specific content in the cloud.

The new tool is an updated version of the cloud software company’s AI technology that supports the Customer 360 CRM platform.

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