Fors Marsh Group will continue helping the Department of Health and Human Services promote COVID-19 vaccine awareness under a $150 million contract that expands an earlier $250 million award from the Office of the Assistant Secretary for Public Affairs for the same effort.
FMG and its subcontractors will support HHS’ COVID-19 Public Education Campaign, a nationwide behavioral change social marketing effort aimed at encouraging Americans to increase protection against the infectious disease and boosting the U.S. vaccination rates, the company said Friday.
The first contract provided for the design, implementation and evaluation services from the FMG team to support the We Can Do This campaign, while the second award covers its continued execution.
“We have already seen tremendous impacts of the national COVID-19 awareness campaign—from slowing the spread with mask wearing and social distancing to increasing the early vaccination rates among at-risk populations,” said Ronne Ostby, vice president of insights and strategy at FMG and project manager of the campaign.
The FMG team comprises of a global marketing team, a music and entertainment company, a media planning, buying and analytics agency, a communications firm, a health programming producer and syndicator, a multicultural agency, a public health campaign agency and a crisis communication agency.