Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale, the company announced on Thursday. The terms of the transaction were not disclosed.
“Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” said Manish Sharma, group chief executive for Accenture Operations. “We’re excited to have them join the Accenture team.”
With the purchase, Accenture will strengthen and scale Accenture’s B2B marketing services, expanding its offerings, including account-based marketing, customer advocacy, sales enablement and marketing automation. Yesler is headquartered in Seattle and has additional offices in Portland, Philadelphia, London, Toronto and Singapore.
Founded in 2004, Yesler has earned a reputation for its exclusive focus on the B2B market. Yesler comprises two business segments: Yesler B2B, which provides full-service digital marketing and managed services and Projectline services, which provides strategic resourcing solutions.
Mike Kichline, chief executive officer of Yesler, added, “Accenture provides Yesler with global scale along with strengths and values that complement our own. Together, our capabilities provide a differentiated, data-driven approach that companies can use to position themselves strategically and deliver on the ambition of sustainable growth.”
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.