Author: William McCormick|| Date Published: August 27, 2019
Mark Amtower, GovCon Expert
A throw-away comment by Aaron Heffron of Market Connections at the 930Gov conference got my attention: “Most sales people on LinkedIn look the same without even trying.”
This is both a true statement and brilliant in its simplicity. Fed sales people, indeed many in GovCon, don’t bother to take the time to “look good” on LinkedIn, to differentiate both themselves and their companies from the competition.”
To read Amtower™s article in full, please click here.
Elsevier examines storytelling’s role in research impact reporting The academic publishing company outlines “Quest Story” and “Monster Story” narrative frameworks…
Aether Aerospace has appointed David Radcliffe as chief operating officer The veteran defense executive will oversee operational growth and integration…
