News of a potential deal comes as Broadcom, which has a market value of nearly $200 billion, works to expand its presence in the enterprise software market.
Cary, North Carolina-based SAS, which was incorporated in 1976, offers business intelligence, data management and analytics software. Co-founders Jim Goodnight and John Sall still run the company that has over 12,000 employees and clients worldwide.
WSJ cited sources that say both parties could finalize a deal in the coming weeks.
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