Mark Amtower: SAST Meets Content Marketing, or When Heisenberg Collides with Moore’s Law

Not only are attention spans getting shorter, but the majority of people are multi-tasking, especially the younger ones, which further reduces attention given to each task.

So now we get to the crux of this matter: in our market œcontent is king. Companies seeking to grow marketshare have an ever-increasing need to put great content into the hands of people who make buying decisions.

Unfortunately, it™s likely that their audience lacks the time to consume the tons of daily content that™s thrown at them.

AND, like most, they probably have a shrinking attention span. So we have the collision of short attention spans with the desire to get the attention of decision makers.

To read Amtower™s article in full, please click here.

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