Jennifer Felix on ASRC Federal's Rebranding Effort, Talent Retention

TYSONS CORNER, VA, November 16, 2020 — Jennifer Felix, president and CEO of ASRC Federal, told ExecutiveBiz in an interview that the company’s rebranding initiative is built on its 20-year legacy and is in line with its recently updated strategy to augment customer’s mission performance.

“We want to be aligned as a team and we refined our overall approach, including greater cross-collaboration across our company with respect to new methodologies and technology best practices,” she said.

Felix also talked about the company’s efforts to recruit and retain talent and the impacts of the COVID-19 pandemic on the workforce.

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