Competitive Intelligence Spotlight #24: Tom Jennrich on Accenture Federal Services' CI Approach for Market Analysis, Bid Pursuit

TYSONS CORNER, VA, September 24, 2020 — ArchIntel is pleased to unveil the 24th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Tom Jennrich, senior manager of competitive intelligence at Accenture Federal Services, told ArchIntel in a recent interview that he considers the CI process as essential in the company’s analysis of market dynamics and pursuit of bidding opportunities. In the conversation with ArchIntel, Jennrich also discusses how AFS established its CI function and purpose built team.

“Leveraging competitive intelligence is vital in every bid pursuit, but I also see it as instrumental in merger and acquisition analysis. It enables you to understand competitor acquisitions, as well as internally determine potential acquisition targets.”

To read Tom Jennrich’s full interview, and gain insight into other competitive intelligence and analysis experts’ perspectives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series.’