ArchIntel's AI in Competitive Intelligence Virtual Event on Oct. 22nd featured an expert panel, with notable competitive intelligence (CI) practitioners from across the marketplace, to discuss how the competitive marketplace has shifted with the influx of emerging technologies, such as artificial intelligence (AI) and machine learning (ML).
If you missed the event on October 22nd, you can still access the OnDemand version by visiting ArchIntel Events.
The panel hosted Suki Fuller, fellow with The Council of Competitive Intelligence Fellows; Fred Hoffman, interim chairman and assistant professor of Intelligence Studies of Mercyhurst University; and Arik Johnson, chairman of Aurora Worldwide Development Corp.
August Jackson, senior director of Market and Competitive Intelligence with Deltek, moderated the panel after delivering his opening address, where he analyzed the competitive landscape as technology continues to evolve.
“The one thing that I don’t believe AI will ever replace in the human analyst is creativity. An analyst is a form of art, they have aesthetic value. They have appreciation for what they do. Wherever the senses are titillated art is present. They have to be the most creative and imaginative people in the room,” Johnson said.
“We have a general misunderstanding of AI. AI mechanizes tasks faster than we can do as humans. Anywhere you have a repeatable task, you can integrate AI. There are simply some things that AI cannot do; however, there are narrow fields in which it performs extremely well,” Hoffman said.
These notable leaders within the competitive intelligence sector addressed how businesses can remain competitive in the marketplace. The panel also discussed emerging technologies that have the potential to change the way competitive intelligence is conducted.
To watch the full event, visit ArchIntel Events to learn how notable leaders are struggling to maintain a competitive advantage through integrating emerging technologies into their organizations and offerings.