Marketing is integral to the healthcare industry as it disseminates information and raises awareness to the public. A successful healthcare marketing campaign can boost the company’s revenue while providing quality services to patients.
Noteworthy Marketing Executives In The Healthcare Industry in 2023
Note: The following list of healthcare marketing leaders is ranked in no particular order. These industry leaders are selected based on a comprehensive evaluation of their accomplishments. This list is not definitive. Talented experts in the sector deserve recognition for their achievements and future impact.
Matt McQueen, Senior Vice President and Chief Communications & Engagement Officer at Peraton
Matt McQueen is the SVP and Chief Communications & Engagement Officer at Peraton, Inc, a privately-owned American defense and technological firm. The Reston, Virginia-based company helps provide advancement in the public and global health community through technology and research.
Mr. McQueen started working as vice president and chief communications officer for the company in December 2017, overseeing all the company’s communication activities and global engagement. His team handles media relations, creative work, advertising, brand management, executive and staff communication, and corporate citizenship.
In May of 2021, he was promoted to senior vice president. Before Peraton, Matt worked with Northrop Grumman for 18 years, leading communications efforts for the Cyber and Intelligence Mission Solutions and Space ISR Systems divisions.
Robin Milton, Vice President, Strategic Communications & Marketing
With over two decades of experience, Robin Milton is the current Vice President for Strategic Communications and Marketing at LMI. In this role, she is responsible for building the company’s reputation and coordinating the marketing, communications, and public relations initiatives across forming key partnerships.
Ms. Milton has vast experience in providing efficient solutions within the public and private sectors. Her expertise includes PR, strategic communications, and marketing. She spent 15 years in government consulting before joining LMI in 2019 involving the U.S. Army, Air Force, as well as the Army Reserve, enhancing these entities’ strategic communications and marketing potentials.
Additionally, Ms. Milton has held marketing and communications roles at Hilton Worldwide and Booz Allen Hamilton. Her expertise in these fields can be attributed to her educational background. She graduated from the University of Maine at Orono with a degree in Journalism, focusing on Marketing and Public Relations.
Celso Puente, Vice President of Marketing and Communications Department at CGI
An experienced information technology professional, Celso Puente has worked in federal marketing communications for over 25 years. He became the vice president of CGI’s national arm’s marketing and communications department in 2022.
Mr. Puente is in charge of leading CGI Federal’s marketing and communications initiatives to expand the company’s presence in the cyber, cloud, space, and intelligent automation markets.
CGI is a known IT and business consulting firm worldwide. It assists clients in developing digital strategies, optimizing operations, and enhancing patient experience by providing healthcare consulting services and solutions.
Jacqueline Lampert, Federal Marketing Head at Nokia
Ms. Jacqueline Lampert was Head of Marketing and Communications at Avantus Federal before moving to Nokia in 2022. Her successful works include rebranding an Avantus Federal brand in 2020 and developing marketing and communication strategies. Currently, she serves as the Federal Marketing Head, responsible for various tasks including developing and overseeing the execution of the marketing strategy.
Nokia is a superior technology leader, cloud services provider, and mobile company worldwide, providing safe and sophisticated technological services to the federal government. Although known for its mobile devices, Nokia assists healthcare businesses by lowering costs and improving patient outcomes using digital technologies and intelligent infrastructure.
Mary Lange, Vice President of Public Relations and Marketing at Carahsoft Technology Corp.
Mary Lange is the Vice President of Public Relations and Marketing since 2005 at Carahsoft Technology Corporation. As a marketing leader since 1991, Mary Lange contributes her over two decades of expertise in marketing and communications. She has more than ten years of experience in handling and managing marketing teams for the public sector.
In Carahsoft, she oversees marketing strategies for government sectors including defense, education, and healthcare. Carahsoft is a reliable IT solutions provider serving federal, state, and local governments in the education and health industry. in her current position.
Tracy Francis, Chief Marketing Officer at McKinsey & Company
Tracy Francis is currently serving as McKinsey & Company’s Chief Marketing Officer and Senior Partner. She oversees business aspects that involve global strategies, communications, brand image, engagements, digital marketing, and other marketing efforts.
Ms. Francis has been a company leader in the consumer, retail, and healthcare sectors for over 20 years. She offers expert advice on how to adapt to changing market conditions to generate revenue, expand digital initiatives, and speed up operations. Tracy Francis has been working with McKinsey & Company since 1997.
Michael Park, Chief Marketing Officer at ServiceNow
Chief Marketing Officer, Michael Park, takes charge of everything related to marketing at ServiceNow. He oversees promoting ServiceNow’s brand, creating strategies, and demonstrating its global impact across all marketing and sales channels.
Mr. Park has over two decades of expertise leading teams in profit and loss management, product management, and marketing. He previously worked with technology-giants such as HP and Microsoft. His extensive experience in product management and marketing positions made him an in-demand marketing executive.
ServiceNow helps businesses establish, control, automate, and organize IT services. The company helps the healthcare industry to streamline processes and give more efficient service to the people.