Author: Mary-Louise Hoffman|| Date Published: December 8, 2020
TYSONS CORNER, VA, December 8, 2020 — ArchIntel is pleased to unveil the 38th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.
Erik Glitman, founder and CEO of global strategy consulting firm Fletcher/CSI, gave ArchIntel an in-depth perspective on how competitive intelligence can support the decision-making process within an organization, the common traits of his company’s CI analysts and some ethical considerations in the data collection process.
“The real purpose of CI is to drive decisions within the organization. Competitive intelligence looks for specific actions that the company can take to position for better success in the market space, and those actions are informed through data collected on competitors.”
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