Home / Contract Awards / MullenLowe Wins Potential $212M DoD HR Marketing Comms Contract

MullenLowe Wins Potential $212M DoD HR Marketing Comms Contract

MullenLowe has secured a potential six-year, $211.9M contract to provide full-service integrated marketing and advertising services to the Department of Defense’s Office of People Analytics.

The Defense Human Resources Activity announced the Joint Advertising, Market Research and Studies contract award in a FedBizOpps notice posted Friday.

Under the single-award contract, MullenLowe will support brand planning, identifying target markets, design and development, conducting and administrating campaigns, database management and website properties.

The company will also support military recruiting and retention programs through necessary personnel, management, materials, administrative and technical services.

The firm-fixed-price requirements contract contract has one base year and five option years.

Check Also

Boeing Names Marc Allen, Michael Arthur, John Slattery to New Leadership Roles

Boeing (NYSE: BA) has appointed three executives to new leadership roles as part of efforts to …

Rick Harrison Promoted to Noblis ESI Subsidiary President; Rich Jacques Quoted

Rick Harrison, formerly a vice president and program manager at Noblis, has been named president …