Sequestered. Sequestered with a phone and a Comcast web connection. I have been home-based for thirty five years, so I have some experience in the “telework” arena, except my telework involves clients and prospects.

While working from home, we each need to create our own “new normal” to stay in touch with our respective networks. The easiest way to do this is to utilize tools we are familiar with but perhaps are not fully exploiting- things like ZOOM and LinkedIn.

We find ourselves in uncharted waters with the majority of us working from home. Most people have worked from home in very small increments, maybe a few hours, a few days or even a week. For most it is still new.

First, the news: Tech Data announced it will purchase government value-added distributor DLT Solutions. Terms are not disclosed. This is the second major move into Fed/SLED by an international IT distributor.

Not only are attention spans getting shorter, but the majority of people are multi-tasking, especially the younger ones, which further reduces attention given to each task. So now we get to the crux of this matter: in our market “content is king.” Companies seeking to grow marketshare have an ever-increasing …

Since 2009, I have coached and trained thousands of individuals and numerous sales teams on leveraging LinkedIn, now referred to as social selling. “I didn’t know you could do that on LinkedIn,” is one comment I get every time I do a LinkedIn training session, whether it is at a …

A throw-away comment by Aaron Heffron of Market Connections at the 930Gov conference got my attention: "Most sales people on LinkedIn look the same without even trying."

This is both a true statement and brilliant in its simplicity. Fed sales people, indeed many in GovCon, don't bother to take the time to "look good" on LinkedIn, to differentiate both themselves and thei companies from the competition."

Every year I do a census of Feds on LinkedIn and as of April, 2019, there are about 2.2 million. I can find them by agency, operating division and job title.

In my 35-plus years as a government marketer, one thing has stayed constant: the knowledge that we can all gain from listening to our customers.  One way we do that at Government Marketing University is through our Ambassador program. GMarkU Ambassadors are seasoned former government leaders who contribute their time, expertise, and valuable insight on how to engage with government decision makers and influencers.