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Home Industry News CAE Launches New Logo, Brand Identity; Marc Parent Quoted

CAE Launches New Logo, Brand Identity; Marc Parent Quoted

  • Jane Edwards
  • July 14, 2022
  • Industry News,News
Marc Parent

CAE (NYSE: CAE) has introduced its new logo and brand identity as the company strengthens its mission of equipping individuals with technology platforms and expertise to prepare them for critical roles.

“Our new logo reflects our heritage, this evolution, and our bold vision for the future, which involves us leaning even deeper into technology to revolutionize the way we serve our markets,” Marc Parent, president and CEO of CAE, said in a statement published Wednesday.

“As we enter the next horizon, our new CAE brand identity and logo will illuminate our broader mission and focus on the future, which is to lead at the frontier of digital immersion with high tech training and operational support solutions to make the world a safer place,” Parent added.

CAE has made nine acquisitions since March 2020 to expand into adjacent markets and pursue growth opportunities and invested approximately $770 million over five years to advance innovation efforts.

The company said it will deploy its new logo and brand identity across 200 locations in over 35 countries.

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