Competitive Intelligence Spotlight #9: SAIC’s Jennifer Marrion on Roles of Porter’s Model, Ethics in Her CI Team Culture

Competitive Intelligence Spotlight #9: SAIC’s Jennifer Marrion on Roles of Porter’s Model, Ethics in Her CI Team Culture
Jennifer Marrion

TYSONS CORNER, VA, August 4, 2020 — ArchIntel is honored to unveil the ninth in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Jennifer Marrion, director of competitive intelligence at Science Applications International Corp. (NYSE: SAIC), recently caught up with ArchIntel for an in-depth discussion of how her team applies Porter’s analytical framework and ethical factors in the process of collecting data to extract actionable insights.

“Porter’s model, his four-corners model, is something that I embrace because it’s a valuable framework that provides you guidelines for how to start looking at your competitors and the landscape,” Marrion said.

To read Jennifer Marrion’s full competitive intelligence spotlight, and read more interviews from notable executives, view ArchIntel’s ‘Competitive Intelligence Spotlight Series’.

About ArchIntel:

ArchIntel provides business leaders with customized, actionable daily intelligence and situational awareness about their competitors, customers and partners delivered in concise newsletter format by email at 6 a.m. and online at archintel.com. By leveraging highly-customized search engines crafted to the precise specifications of each ArchIntel customer, a human intelligence team of account-dedicated researchers, writers and editors construct daily intelligence briefings that help executives identify critical information. ArchIntel researchers leverage proactive sourcing to deliver highly-customized daily intelligence reports.

While traditional open-source intelligence providers rely upon mainstream media, social media platforms, customer specialized public domains, and private resources, ArchIntel researchers take it a step further to leverage untraditional sources of actionable intelligence. This includes patent and trademarks, human capital movement, site-specific reporting, and customizable manual searches. ArchIntel houses all daily intelligence briefings in private, secured interactive archives with user-friendly features.

ArchIntel Daily Intelligence Brief subscribers can utilize the interactive archive to collaborate around all sourced intelligence. ArchIntel serves as a competitive intelligence library, and a business and corporate development tool. ArchIntel is part of a larger network that reaches over 150,000 daily subscribers; half of ArchIntel’s customers are leaders of Fortune 1000 companies. To request a complimentary customized Daily Intelligence Briefing, please visit archintel.com or call 703-226-7009.

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