Gerard Werner Director-Corporate Intell Maximus

Competitive Intelligence Spotlight #15: Maximus’ Gerard Werner on Proposal Development, Market Entry Approaches

TYSONS CORNER, VA, August 25, 2020 — ArchIntel is pleased to unveil the 15th in a series of interviews with Competitive Intelligence and GovCon executives who share their insights about creating and sustaining a competitive advantage.

Gerard Werner, director of corporate intelligence at Maximus (NYSE: MMS), told ArchIntel in a recent interview that available data can be used to create a parametric estimate when prepraring government contract proposals.

He also provided perspective on two approaches to breaking into a new market and why having an independent team of technical professionals is essential for the CI process.

“Within competitive intelligence, you’re stuck in the middle ground. You have to be realistic to understand your competitor’s price, but you also have to know when it’s enough. You always look for that balance.”

Click here to read Werner’s full interview. You can find all interviews of ArchIntel’s ‘Competitive Intelligence Spotlight Series’ right here.

About ArchIntel:

ArchIntel provides business leaders with customized, actionable daily intelligence and situational awareness about their competitors, customers and partners delivered in concise newsletter format by email at 6 a.m. and online at By leveraging highly-customized search engines crafted to the precise specifications of each ArchIntel customer, a human intelligence team of account-dedicated researchers, writers and editors construct daily intelligence briefings that help executives identify critical information. ArchIntel researchers leverage proactive sourcing to deliver highly-customized daily intelligence reports.

While traditional open-source intelligence providers rely upon mainstream media, social media platforms, customer specialized public domains, and private resources, ArchIntel researchers take it a step further to leverage untraditional sources of actionable intelligence. This includes patent and trademarks, human capital movement, site-specific reporting, and customizable manual searches. ArchIntel houses all daily intelligence briefings in private, secured interactive archives with user-friendly features.

ArchIntel Daily Intelligence Brief subscribers can utilize the interactive archive to collaborate around all sourced intelligence. ArchIntel serves as a competitive intelligence library, and a business and corporate development tool. ArchIntel is part of a larger network that reaches over 150,000 daily subscribers; half of ArchIntel’s customers are leaders of Fortune 1000 companies. To request a complimentary customized Daily Intelligence Briefing, please visit or call 703-226-7009.

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