Brian Wallace Named Idemia SVP, CMO for North America; Ed Casey Quoted

Brian Wallace

Brian Wallace, a 20-year technology leader, has joined augmented identity and biometric systems provider IDEMIA as senior vice president and chief marketing officer for North America.

“I am excited to welcome Brian to the team and am confident in his ability to bring a collaborative and innovative marketing approach to support IDEMIA’s growth plan,” Ed Casey, CEO of IDEMIA’s business in North America, said in a statement published Tuesday.

Casey said Wallace’s leadership experience with tech companies will help IDEMIA accelerate growth initiatives for its government, consumer and business-to-business platforms.

Wallace most recently served as CEO of Noveto Systems. He has held senior management positions at Samsung, Google, BlackBerry (NYSE: BB) and Magic Leap. He was recognized by Business Insider as one of the “17 People Who Redefined Advertising and by SF Business Magazine as “CMO of the Year.”

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