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Salesforce Closes $15.7B Tableau Buy; Marc Benioff Quoted


Jeff Brody
Marc Benioff

Salesforce (NYSE: CRM) has finalized its acquisition of Tableau Software for approximately $15.7B in a push to expand capabilities to help customers advance their digital transformation efforts and generate insights from data.

Salesforce said Thursday the transaction will bring together Tableau’s self-service analytics capabilities and Salesforce Einstein and Customer 360 customer relationship management tools to offer clients a complete artificial intelligence-powered analytics platform.

“Together we can transform the way people understand not only their customers, but their whole world—delivering powerful AI-driven insights across all types of data and use cases for people of every skill level,” said Marc Benioff, chairman and co-CEO of Salesforce.

The deal was first announced in June. Tableau will operate as an independent firm under the namesake brand led by CEO Adam Selipsky.

Tableau and Salesforce will remain separate until the U.K. government’s antitrust regulator completes its review of the transaction.

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