A throw-away comment by Aaron Heffron of Market Connections at the 930Gov conference got my attention:Â “Most sales people on LinkedIn look the same without even trying.”
This is both a true statement and brilliant in its simplicity. Fed sales people, indeed many in GovCon, don’t bother to take the time to “look good” on LinkedIn, to differentiate both themselves and their companies from the competition.”
To read Amtower’s article in full, please click here.
