Salesforce’s Mike Daniels: Platform, Customer Engagement Keys to Maximize Agency Cloud Investment

Mike Daniels

Mike Daniels, senior vice president of public sector sales at Salesforce (NYSE: CRM), said government agencies seeking to maximize the benefits of cloud adoption should select the right platform and focus on how they engage with and deliver services to citizens.

“Focusing on customer engagement helps program, business and IT teams see how the cloud may be used to realign, automate, scale and personalize,” Daniels wrote.

He explained how the right cloud partner supports agencies when it comes to customer engagement.

“The right partner not only delivers frictionless technology but helps agencies rethink customer engagement, which is not easy.”

“But a trusted partner delivers more than superior cloud services. A steadfast partner helps agencies build a new vision of customer engagement that empowers the entire organization,” he noted.

Daniels cited how application platform as a service, software as a service and other cloud delivery models work to help agencies accelerate transformation in a secure and intelligent manner.

“The most powerful platforms allow true transformation to occur and enable agencies to quickly provide meaningful apps that align all aspects of the business to better serve the customer,” he wrote.

“Reimagining public service can be overwhelming, so it’s best to start with a customer success platform recognized by industry.” According to Daniels, Salesforce works to help agencies leverage the cloud to meet the needs of customers wherever they are.

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