Adobe’s John Landwehr: Personalized Digital Services Key to Citizen-Centric Experience

John Landwehr

John Landwehr, a vice president and public sector chief technology officer at Adobe Systems (Nasdaq: ADBE), has said government agencies seeking to deliver the same type of user-centric experience that the private sector offers should personalize the digital experience and tailor it to the individual needs of citizens.

Landwehr wrote that in order to facilitate the delivery of digital services and information to citizens, agencies should make digital content “highly relevant” in order for users to immediately attain their desired outcomes through an agency’s website.

“The design of the digital experience matters, with visuals and content working in concert to provide optimal usability,” he said.

“With that context in mind, any transaction must also be accessible across all devices and to all users.”

Landwehr noted that agencies should improve their designs and content through analysis of users’ digital experiences.

He also called on agencies to ensure the security and privacy of citizens’ data and digital interactions with the government in order to establish trust and strengthen relationships with citizens.

You may also be interested in...


DISA Seeks Potential FAMIS-WCF Financial System Sustainment, Enhancement Support Sources

The Defense Information Systems Agency has started to seek information on potential vendors that could help enhance and provide sustainment support for DISA’s Financial Accounting Management Information System for the Working Capital Funds platform.

Potomac Officers Club Hosts PNT Superiority on the Future Battlefield

Potomac Officers Club’s Ensuring PNT Superiority on the Future Battlefield Hosted Expert Panel to Discuss Defense Resilience and Capabilities

During Potomac Officers Club’s Ensuring PNT Superiority on the Future Battlefield Virtual Event, an expert panel, comprised of notable leaders across the defense sector, took the stage to discuss how military PNT capabilities have become vital to the nation’s ability to shape the global environment, deter aggression, and fight and win wars, now and in the future.