Roger Krone, Melissa Koskovich See Effective Branding, New Opportunities in Leidos-Ripken Stadium Naming Rights Deal

Roger Krone
Roger Krone

TYSONS CORNER, VA April 1, 2015 — Executive Mosaic — GovCon Executive reported Tuesday on Leidos (NYSE: LDOS) securing the naming rights to the Ripken Stadium, a deal that Melissa Koskovich, senior vice president and director of communications and marketing at Leidos, sees as opening new opportunities for the company to engage its customers, attract fresh business and cultivate relationships.

The Baltimore Sun covered Monday the negotiations that will see the decade-old venue change its name to “Leidos Field at Ripken Stadium” on June 19.

“We’re going to sponsor Military Appreciation Night, we’ll have a club-level suite where we can bring guests from different charities stated Koskovich.”

The report also cited Leidos CEO Roger Krone’s prepared remarks, which pointed to the company’s strong presence in Aberdeen, where many of its employees and clients are situated.

Melissa Koskovich
Melissa Koskovich

“We have found sports engagements like this and our partnership with [Major League Soccer] team D.C. United to be an effective way to brand our company while at the same time enabling us to

engage with employees and the local community, ” said Krone, a Wash100 inductee for 2015.

About Executive Mosaic: Founded in 2002, Executive Mosaic is a leadership organization and media company. It provides its members an opportunity to learn from peer business executives and government thought leaders while providing an interactive forum to develop key business and partnering relationships. Executive Mosaic offers highly coveted executive events, breaking business news on the Government Contracting industry, and delivers robust and reliable content through seven influential websites and four consequential E-newswires. Executive Mosaic is headquartered in Tysons Corner, VA.

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