Fliptopâs data matching technology will be integrated into D&Bâs data and analytics platform for customers worldwide to view businesses, schedule targets and engage customers, D&B said Thursday.
Bob Carrigan, president, CEO and director of D&B, said the company intends to expand its data and social insights offerings for clients through the acquisition.
D&B will combine its structured data with Fliptopâs unstructured social data to incorporate social profiles into a database.