She will report to Scott Waldron, Experian’s president of vertical markets, on the business’ progress in delivering data and analytics to federal, state and local government clients.
She has previously worked with firms including IBM (NYSE: IBM) SAP and Oracle (NASDAQ: ORCL), and also formed alliances with system integrators and consulting organizations that work in the public sector.
“Barbara has an impressive 20-year track record of developing and managing business with key federal, state and local organizations such as the Defense Department, the Department of Justice, the Department of Education, New York City and State as well as the Centers for Medicare and Medicaid Services, ” Waldron said in the release.
The company is currently working with CMS and the U.S. Social Security Administration on implementing identity proofing and authentication solutions.
Experian also provides business credit services to FedBid, an online marketplace where agencies bid on office supplies and choose the lowest bidder.
In her new role, Rivera will be responsible for driving strategy within the North American market as the Dublin-based information services provider looks to expands its offerings.
The company said public sector business areas she will focus on growing include:
- fraud, waste and abuse prevention
- program integrity
- identity management
- revenue collections
“Experian’s unwavering commitment to the public-sector market made us an intuitive partner for identity and risk-management efforts in the public sector, ” Rivera said, later adding that she will focus on developing partner strategies in an effort to “accelerate our plans.”
“I see a tremendous opportunity for our team to bring quality data and insightful analytics to the expanding list of public-sector customers that are in need of these types of solutions.”