Rob McHale of Korn/Ferry International was named a “Top Government Contracting Executive Recruiter” by ExecutiveBiz and shared his thoughts on the topic of personal branding:
“Government executives brand themselves in several ways. First and foremost is by successfully growing their respective businesses/business units. Nothing develops a reputation like being successful and taking away business from your peers. By definition, all of the successful government-contracting leaders that I have met are ambitious, learning agile, smart and self-aware. The quickest way for them to build an enduring brand is to create a successful business. Other surefire positive branding actions include successfully orchestrating a ‘turn-around’ and then creating a liquidity event. In a similar vein, orchestrating major M&A transactions also creates tremendous buzz in the marketplace and is guaranteed to get the executive’s name in the limelight. Related to the above comments is also an executive’s role in negotiating, teaming and competing for large-scale, high-visibility government contracts. The manner in which an executive negotiates these deals is material to their reputation in the marketplace particularly among their peers. In my opinion, other activities such as leadership roles in government associations, networking groups and conferences and in the press also build executive presence and image, however these activities if not backed up by business results are not as effective in the long term.”
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