When ExecutiveBiz named Aegis Consulting’s Gary Brown a “Top GovCon Executive Recruiter, “ he shared his thoughts on the topic of personal branding and how government contracting executives can use this technique to their advantage.
“While the concept of a personal brand may be new to some senior executives, there are a few simple steps anyone can follow to establish a meaningful personal brand. The first step is to spend time thinking about the strategy for your personal brand. This includes figuring out what is your ’sweet spot, ’ that is when does the confluence of your strengths, what you enjoy doing, what motivates you, and how you relate to people come together to give you significant career satisfaction? Now, you are ready to think seriously about what you want your personal brand to communicate. This involves determining your long-term goals, and even a vision and personal brand statement. At its core, a personal brand is nothing more than communicating who you are, what you do, and who you serve. Once you have this, don’t undermine your message with a lack of consistency. With the myriad ways available to communicate today, your message should be consistent and cohesive every time it is communicated. A good next step is to create a LinkedIn profile, if you don’t already have one. If you do, make sure it is current and has a recent professional head shot. Your profile should include the personal brand statement you have developed, a professional resume, and references including those on LinkedIn who have recommended you. Ensure you update it as often as necessary to keep it current and accurate.”